Bit of a cock-up on the marketing front*

I bought some hedges at Colours 2013 from K&M which is a subsidiary of PECO the model railway company.

I’ve known about PECO for many many years as my father is a model railway enthusiast, and they’re a relatively big company not far off the size of Hornby et al. So I wasn’t surprised when I was handed a glossy 4 page A4 flier plus current price list at the show.

What did surprise me was when I went to order some more of the hedges yesterday, was that the web address listed lead me to a web site with NO WEBSTORE.

Shurely shome mishtake ?

The contact details were equally opaque, and it was only when I got through to a human being, that I found that there was a web store, its at: http://www.pecopublications.co.uk/shophtml

The member of staff was most apologetic and confirmed I wasn’t the only one to have reported this obvious fault in how they market their goods.

So please companies, KISS, have a single web front end that leads to all of your web sites as us simple stupid punters need a helping hand to part with our money !

At the end of the day it was a success as I have ordered yet more hedges of varying sizes for the 28th ! 🙂

* A play on A bit of a cock up on the catering front from Reggie Perrin: